The town is currently a living social experiment where locals cohabit and interact with migrants of the most varied origins and a massive wave of Londoners – known as DFLs (Down-From-London) – and especially young freelancers, artists and creatives. They move here attracted by the dream of a freer, healthier and more affordable life as well as by hard-to-believe real estate bargains. The new Margate these people are creating together evolves spontaneously and grows organically as a result of the sharing of different visions, skills and mighty labour of love, which naturally tends to converge toward a shared centre of values such as equality, creativity, freedom, sustainability, innovation and the support of diversity. This migration, the geographical vicinity to London and very efficient transports (1h20m by train) make Margate London’s new seaside borough.